i mean, at the end of my dog charlie's life, he was facing thousands and thousands of dollars of pet bills to extend his life. so what you're saying is as people, because of the higher costs associated with pet care because of obamacare, people will have to decide, can i actually afford to pay for this specialized vet medicine or not? if it's the not, that could be bad news for dogs and cats. >> health care is much less expensive than human health care. however, we don't have a third party payment. so you're right. folks pay with what means they have available. if there is uncertainty on the financial uncertainty, then they'll have less of a commitment towards the pet. if our costs rise, then our treatments, which are fantastic, and now provided, will become unaffordable. >> steve: well, people need to listen to you because not only do you know what you're talking about regarding specialized pet care, but also in running a business because inc. magazine named you one of the top job creators. >> we were very honored to be named as such and very appreciative of that. >> steve: all righ